Month: May 2022

What is SEO & Analytics?

Posted on by TBS

What is SEO?

“SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google or Bing. This carries over when using a search engine on a map like Google or Apple Maps when looking for something locally.”
– Ubersuggest

What is SEO is written in a "Search bar" with the following on a lined paper graphic " Ask Ashley how to make SEO work for me. Should I get the SEO only package or SEO and Analytics?What is SEO

When you search for something on Google, Bing, and even Duck Duck Go you are searching through millions of internet websites, some new and some old. Finding what you are looking for and how it ranks on your search is no accident. Google for example has been logging what you search for and what you end up spending time reading. This lets them know that what you read was useful based on the time you spent on the website, what you skipped over, and how you searched for it. Over time your website gets “points” for being useful and shows up above other websites for similar searches.

There are lots and lots of things that go into SEO but you may be more familiar with “written SEO”. This is where you optimize your web page or article for search engines so that when they are crawled they register as useful. This can also look like adding a “Meta Description” and making sure your keywords appear on the page “X” times in comparison to the total word count. Adding “H3” to organize the information on your page and making sure the “Slugs” match everything.

This is considered “on page SEO”

Photo and Video!

This is similar to the above but it ensures that your photos and videos show up on those search tabs.

Have you ever searched for something and specifically went to the video tab of the search engine?

This is becoming a norm for various industries so it’s important to show up if it’s relevant to your industry. For example if you have a “Brick and Mortar” you need to geotag your photos! Geotagging your photos assigns a specific address or region to those photos and is attached to the photo information so no matter where you upload those photos it will register as your location in the search engines and if done right with your website/brand. This works across social media so you can see how it’s important, especially with things going viral you want these to link back to you.

Off Page SEO

There is more to SEO than just the on page stuff like writing, photos, and videos. Circling back to search engines determining if you are relevant on the internet with their ranking system comes off page SEO.

This can look like backlinks. Back links are when a site links to another site. Like this : check out my consent education business “Consent Culture Initiative“!

Have you ever looked at a website to see if you think it’s “credible” or not? What do you look for? Usually you look into what other websites mention them, who they work with, if anyone endorses them etc. This is backlinking but on a simpler scale. You can’t see if other websites link to another but the search engines can!

Domain ranking is used to determine where your website stands in comparison to other sites that are about the same or similar topic. Backlinks play a key role in determining this so make sure you get quality ones. Quality over quantity, as search engines will put a red flag on your site if they see a bunch of backlinks out of nowhere to your site. Some other Off Page SEO things are

  • Site speed – how fast is your website loading?
  • SiteMaps- are you allowing search engines to read your site?
  • Search Maps- Are you on Google or Apple Maps correctly?
  • Are you changing aspects of your site that aren’t working?

What is SEOAnalytics

Do I need Analytics even though I’m a small business?
Short answer: yes!

Analytics is a huge help in determining if what you are doing is working. From here you can see which pages:

  • Have the most traffic
  • Highest bounce rate
  • If people are clicking on your emails
  • Where your audience is
  • If others are referring to your site (remember backlinks?)
  • And more

Analytics is basically just data that is collected about your site and it’s users to help you see how others interact with your website. And with Google Analytics it’s FREE which is why I add it into my SEO set up. It’s better to start collecting that data even if you’re not going to use it right away so that you can see patterns and trends over time. I’m going to leave this short but all of my maintenance packages come with Analytics presentations that are done Quarterly, or Monthly for an additional cost.

 

Take a look at our Holistic SEO Services here

The absolute basics for promoting yourself

Posted on by TBS

Don’t make these mistakes when promoting yourself!

The basics for promoting yourself. There are lots of ways you can sell your product or service online without a website these days. If you want to get the best results then you need to make sure your don’t make these mistakes!

Looking for something more advanced? Let me know what you’re looking for and I can make a new post just for you.

Transcript

Good morning, I’m Ashley with Tranquil Business Solutions here
I just wanted to make a quick video this morning based on what i’ve been seeing
on the internet recently. I have a couple friends and people that I don’t even know posting about their services and their
products, that they’re trying to sell. They’re trying to drum up business, they’re trying to do social media marketing, and one thing that some people don’t understand is it’s still work you still have to plan some of it out and i’m going to give you some tips and tricks that you can use if you don’t have a website. You don’t have a website but you probably have a social media account this could be instagram, facebook, tick tock, deviantart is that still a thing, twitter that’s kind of a thing still, i don’t know whatever it is that you use have a dedicated page for whatever it is you’re trying to sell.

What kind of service ; basics for promoting yourself

If you’re trying to do a service let’s say you are trying to offer a reiki and you put it out there. You’re like “hey i’m offering reiki!” You should list your availability, how to get in contact with you, and what it is.  These three things will give people a very quick way to read what you’re offering and be able to make a decision right on the spot if you want to really convince them or really put out what it is that you do, put in a why this is beneficial for them,  and you give them how to contact you. That could be via dm or email, you should have a dedicated email just to keep everything organized. What it is you’re offering can be super specific.
like if you are only offering reiki on thursdays between the hours of 4 and 8 p.m put that in there. If you are only available on the weekends put that in there. And then you should also probably put in why they should contact you because this could give them a reason to do so for example you should contact me if you have anxiety and are looking for inner peace to help you overcome your anxiety. As a reiki practitioner this could really convince someone that says you know what i’ve been i’ve been looking for a sign i don’t know what to do i have been really anxious blah blah blah blah and bam there you go they you gave them a reason. All of those things need to be in your post, bottom line, so if you’re already posting about it you can go back and change your post to include some of this information. You have all your posts and they have your landing page or social that you want to be contacted on or email or whatever it is that it has a way to get a hold of you you should probably also put where they can find out more information. You don’t want to overdo it with your posting you don’t want to add a page or two of information but you should still have a page or two of information and there’s lots of ways to do this for free .

Mail Builders

For example you can have a pretty basic mail munch or mailchimp account this helps you gather email addresses so you can send mass emails.  This allows you to have a page that’s dedicated to just the information that you want to give to your customer base. You can also do google, google suite has a lot of really good stuff in there they have things like google forms that you can just post out there and you can gather information that way you can build it however you want now you can also just have google docs and then have a shared view only link where people can view what it is that you’re working on or view the information that you want to give to them and this is a great way to keep everything organized. That’s why i also recommend that you have a dedicated gmail account it’s free and you get a little bit of storage with that and it’s on the cloud so there’s a lot of easy and accessible ways that you can give the information out and you can also record the information. Did you put all the information needed on there are you expecting people to just to know what it is you’re offering. Going back with my reiki example if someone asks you hey what is reiki you should have a pre-made and ready response. You can use the google forms or you could use the google docs i mean that i mentioned earlier and this is a good way to just copy and paste something and then it says hey i made this already to tell you what this is. It could be a product like why should i use this new makeup palette and you could just say well these are the reasons why. Like it’s you know think of things that people might care about for example affordability, uh not tested on animals, that’s a big one for me um there’s just there’s a lot of stuff that you could kind of think about with that kind of thing so yeah just put in as much information as you can because people are going to have a lot of questions. So then when they ask those questions you can just send them that thing over they can read it and you don’t have to write something like “google it”.
I’ve seen that before and it just comes off really rude. Even if you didn’t mean it to be rude and you’re just like hey you can just google this and find out on your own or do your own research. Most people don’t do their own research so it’s best to have that information ready to go to convince that person to work with you or buy your product. Another one that i just wanted to put out there which seemed obvious to someone like me but it might not be obvious to everyone, link your link, all of it right ! If you comment on someone else’s post saying hey i happen to offer these things. You can link your bio, in your comment, link your website in the comment link your social in the comment whatever it is link it in the comments. If you have instagram
perfect way to start using that linktr.ee you just got put your linktr.ee in your bio and then you say something like link in the bio
or my link is in the bio or something along those lines so that people go back to your instagram account and click on the link tree and see all the different things that they can get from you services products whatever. I hope this video helped clear some things up and is going to help you sell your services and products online.  I’m Ashley with tranquil bs until next time!
This was Basics for promoting yourself online. We offer various services to help you build and grow your business. TBS specializes in SEO.
Ashley Stafford looking off to her right in a moment of contemplation. Basics for promoting yourself blog
Ashley’s businesses have ranged from art and music festivals to a private orthopedic massage practice, which is still successful today!
Related blog article “What is SEO & Analytics?”

 

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